Affilinet is one of the biggest affiliate networks in Europe and has advertisers and publishers in Germany, Spain, France, UK, Switzerland, Austria and the Netherlands. They have a total network of about 3.500 advertisers and approximately 700.000 publishers, which puts them right in there with the top affiliate networks. The company was founded in 1997 when affiliate marketing was very new itself, so it has been around for a while and clearly has a lot of experience in the affiliate marketing world.
Affilinet does not position themselves as an affiliate marketing company, but as a performance marketing company. Performance marketing is a term that is a bit broader than affiliate marketing, which is basically all marketing activities that enable companies to generate a profit online through clicks and leads. The network makes it possible for both advertisers and publishers to fully track all the activity of their account, like revenue, clicks or profit. Therefore you can immediately see whether your marketing activities are profitable, so you can decide if you want to continue in this direction or maybe try something else, like a different type of advertiser or publisher or just a very different and fresh approach. Affilinet makes is all possible through their affiliate network, which is actually more a performance marketing network.
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